Every contract that Bernina of America (BOA), and Baby Lock has with their dealers includes the following:
"The dealer shall not advertise and promote the sale of any Bernina, Bernette, Baby Lock or any product sold by Bernina of America, Inc., and Baby Lock, or related services on the Internet or by any other electronic medium or device not specifically approved in writing by Bernina of America, Inc. or Baby Lock USA"
Due to our agreement at this time with BERNINA and Baby Lock we (this means every dealer) are not allowed to advertise prices or sell new or used machines via the Internet or outside our selling area (New Mexico). This follows our policy of hands-on and personal customer service. However, we do invite you to visit our store in Albuquerque, New Mexico in which case everything in the store is available to you.
Buyer beware: When looking on the Internet for a sewing machine or serger, consider the following:
Most manufacturers’ warranties do not provide funds for reimbursement for any other dealer to fully service a sewing machine purchased from another store.
The above statement also relates to lessons and instruction on the use of your sewing machine. Instruction will not be covered if purchased elsewhere.
Dont buy on price alone! A lower price from a dealer who discounts typically translates into much lower quality of service. The more experienced dealer who specializes in Bernina and Baby Lock sewing machines will be able to provide superior service and lessons.
Therefore, we recommend buying your new Bernina or Baby Lock sewing machine from your closest full service dealer.